is, and a brand differentiator is the way that you dress. >> reporter: cassidy says suit sales are hot right now. michael andrews, owner of michael andrews bespoke says more men are splurging on custom-made suits. >> once we kind of came out of the downturn, was a return to fun, so, it wasn't just suits because they had to have them, it was also suits because they kind of wanted to. people are confident, but they're not exuberant. we're doing well. i think everybody in our business is doing well. >> reporter: online, on the catwalk, or zooming by on the street, men are finding inspiration everywhere and that's translating into big bucks for the apparel industry. ruben ramirez, "n.b.r.," new york. >> tom: that's "nightly business report" for monday, september 10. good night everyone. we'll see you online at: www.nbr.com and back here tomorrow night.